Pictured: Current bottle of Joy Parfum.
Developed: 1930, right after the stock market crash. Marketed as "The costliest fragrance in the world, " and was still a runaway success.
Perfumer: Henri Almeras
Top Notes: Aldehydes, Peach, leafy green
Middle Notes: Rose, Jasmine, Ylang-ylang, Tuberose
Basenotes: Sandalwood, musk, civet
Where it can be bought: Fragrance.net, Big Discount Fragrances, Nieman Marcus
People often complain about a "cat pee" smell from it, but I don't get that on me - it smells rich, complex and gorgeous.
He employed a French fashion sense to counter what he considered the gauche styles that swept in from America after World War I. The French tennis sensation Suzanne Lenglen became as famous for her Jean Patou designed tennis dresses, as for her scintillating game.
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